One: Interactive and Informative
A lot of people prefer to watch videos than just look at photos or read write ups. Videos are more interesting and fun. It’s like comparing the experience of actually watching a movie and hearing about it from someone else. Videos allow site visitors to actually see what you have to offer.
You can use videos to introduce a new product or service, and ask visitors to share opinions about what they saw. This will generate some buzz about that particular product or service.
Two: More Engaging Content
Videos are more engaging compared to static content. This is why people prefer to watch videos rather than read write ups. They find videos easier to relate to. They like watching more than simply reading something.
If your site’s content is engaging, it can sustain the interest of your visitors. Since videos are a more popular way of sharing information, they will add more spice to your website and many will be enticed to see what you have to offer.
Videos make your visitors stay longer on your site, thus reducing your bounce rate. This means majority of the people who visit your site actually browse through your content and pages. The more time a visitor stays on one page, the better value your site gets.